Private-label wines are the latest stealth marketing concept out of California. Five-star hotels like The Four Seasons do it.  Rock stars like Fergie do it. Even the big-box stores like Costco do it. Another such project is Rubus, the brainchild of Master Sommelier Fran Kysela of Pere & Fils fame, who also bottles and sells high-end wines at deep discounts.

The 2012 Rubus Cabernet Sauvignon Napa Valley is one of those private-label wines that redefines price-quality ratio. It’s so good that FabulousWineGreatPrice.com should be its website. This brilliant trophy of Napa fruit weaves red cherries with crushed blackberries, leading to a long, lusty finish. A big wine meant for big food, this clear and convincing crowd pleaser is 100% cab, 100% delicious and available for only this moment in time.

Rubus is served BTG at French Market Bistro, where it pairs perfectly with Executive Chef Borivane Khemmanyvong’s daily filet special. Until sold out, you can also buy Rubus for $28.99 at Calandro’s Supermarket if you run fast, shop hard and check out in the express lane.